May 15, 2019

Big Digital Boosts Small Commercial Lines

May 2019 | Digital Insurance

With the U.S. Small Business Administration estimating the nation’s 30 million small business account for over 99 percent of all businesses, insurers have long known the market potential is vast. The trick has been targeting such businesses profitably, especially the smallest of the small – the 24 million nonemployer firms that represent approximately 80 percent of all businesses.

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