Top 3 Ways Business Hotels Can Compete with Home Sharing Sites
If there’s one thing that has created additional competition for business hotels, it’s the rise of home sharing sites like Airbnb and HomeAway. Their ease, cost, and instant availability appeal to business travelers who want to get to their destination, tend to their clients, then get back home as quickly as possible. So how can hotels compete? Read on for 3 ways to help attract—and keep—your business traveling customers.
- Leverage Your Expertise
With home sharing options being included in corporate travel programs and companies booking alternative properties for team retreats, traditional hotels need to find their “sweet spot” to lure business travelers back. Start with what you can offer that home shares can’t, like experienced hotel staff that can answer questions on site—from the best restaurant to impress a client or the must-see sights to catch during down time. By leveraging your expert service to create a seamless experience, your guests will return to you again and again.
- Emphasize Your Amenities
Home shares may promise business travelers the comforts of home, but you’ll provide the extra amenities they can’t get in a typical sharing scenario: free toiletries, daily housekeeping, continental breakfast, even a fitness center and swimming pool. Hotels also guarantee a certain standard of quality and safety that guests can rely on. It’s all these little extras that help business travelers unwind after a long day of meetings and make them feel well taken care of.
- Embrace Bleisure
The millennial workforce is embracing the concept of bleisure—tacking on vacation to the beginning or end of a work trip. This new way of travel helps save on the cost of vacationing while still enjoying work-life balance. But it’s not just millennials who are taking advantage of bleisure opportunities. Gen Xers and Baby Boomers are getting in on the act, too, so it makes sense to appeal to the bleisure mindset by extending your corporate rate or offering special packages. By leveraging bleisure, you’ll carve out a niche that’s growing in popularity.
Your business is your passion. Our passion is helping you minimize risk so your business can prosper. Look to ProSight for unique products and solutions that go beyond traditional insurance for coverage that expands with your needs. Safe travels!
–Michelle Pray, Value Creation Executive for Hotels