December 13, 2012

Three Advantages to Using CLE Accreditation as a Marketing Tool

Like many other professionals, some lawyers are choosing to focus their practice on specific areas of specialization by concentrating on a particular field of the law. In fact, quite often when a consumer is looking for an attorney to consult with, they’re more likely to select a lawyer who is practicing in the area of law in which they are seeking counsel.

With the increased number of lawyers becoming specialists in their field, come opportunities to power position themselves in a competitive market by obtaining continuing legal education (CLE) accreditation. Here are three advantages to using accreditation as a tool to market your legal services:

  • Quality Assurance: If you’re a solo attorney or law firm, obtaining accreditation promotes you as a legal specialist who has been awarded accreditation status through rigorous training, and who exhibits an advanced level of skill in a particular legal field. Use this designation as a marketing tool to set you apart from the rest of the pack.
  • Presenting CLE Opportunities: Many states are now mandating CLE requirements.  Accreditation will allow you to offer presentations, conduct seminars, webinars, and teleconferences in your niche, and offer CLE credits in return. By signifying that your organization has met the Standards for Specialty Certification Programs for Lawyers, your accreditation can provide opportunities for yourself and colleagues to earn CLE as they learn.
  • Expanded Marketing Exposure: By earning the valid criteria of accreditation that grants specialty certification to qualified lawyers, many states list CLE programs approved for accreditation on their websites, often linking back to the attorney or firm’s website for even greater exposure. Think of this as an unofficial endorsement for your practice.

You are an expert in your field of law. ProSight Specialty Insurance and ProAccess are experts in the field of legal liability. ProAccess works with retail agents throughout the country and has placed over 700 legal liability policies annually to protect your specialty practice.