February 11, 2013

Keeping Up with Video on Demand

The DVD may be dying — witness the recent decline of Blockbuster chains — but the good news for the film industry is that with 75% of the population possessing Smartphones and/or Internet access, Video-on-Demand (VOD) films are quickly replacing the DVD as the primary alternative to watching movies in the theater.

With online streaming venues, from Netflix to iTunes offering original content and made-for-streaming movies, such as 2012’s Mel Gibson release, “Get the Gringo,” audiences can now find premium entertainment without even having to traipse out to the video store or wait for a DVD to arrive in the mail.

So what does this mean for the film industry?

Well, because Direct-to-VOD films might have smaller budgets, and quicker turn-around times, that means film producers need to have their production needs met with more rapid fire solutions.

Luckily ProSight Specialty Insurance is innovating the delivery of complete insurance packages to film production companies at the same speed that the movie industry is transforming its distribution model.

Our  COMPLETE product allows ProSight to simultaneously write film completion bonds and standard film insurance policies to meet the needs of our clients. In fact, ProSight is the only insurance company to offer this combined product in the world. And, a two-step process that can take several months to negotiate can be executed much faster allowing filming to begin sooner.

It’s sort of like shooting a movie, and then being able to stream it directly into a Smartphone four weeks later.

It’s all about innovation.

When it comes to finding simple solutions to meet the demanding deadlines of your VOD film, why not chose film coverage that can help you keep up with the rapid pace of on-demand technology?