Rental Guard

Safeguard Your Livelihood

For entertainment professionals who supply the gear that make productions run, your equipment is your livelihood—which means theft of your cameras, lights, or other valuables can really impact your bottom line. That’s why we rallied together with Entertainment Services and Technology Association (ESTA) to provide you with access to RENTAL GUARD, an ESTA-designed alert system that helps you prevent, identify, and recover from equipment theft.

Who’s it for?

Equipment rental companies that serve various live events.

Why would you use it?

RENTAL GUARD addresses multiple areas of theft and fraud as follows:

Reporting Missing Equipment and Sending Fraud and Theft Alerts
When a theft is reported, an alert is issued immediately. In addition to providing identifying information about the items stolen, the alert communicates how the theft occurred. Getting the word out as widely and quickly as possible has proven to be the single best strategy for recovering gear.

Searching the Missing Equipment Database
The RENTAL GUARD database is the central, industry-wide, international depository for stolen equipment data. It provides a simple, fast way to look up serial numbers to check if equipment has been reported stolen.

Questionable Customer Alerts
If your company evaluates a potential customer and decides not to rent equipment to them because something doesn’t check out, you can send out a Questionable Customer Alert. This alert enables member companies to share information easily and succinctly.

New Customer Reference Inquiry
Get help from fellow ESTA (or PLASA) members when evaluating new customers. This inquiry enables members to obtain independent credit references beyond those listed on the rental application.

How do you get it?

Since the protection of your business is our business, all qualified customers can register for RENTAL GUARD in order to receive theft alerts and report stolen equipment free of charge. Note: You must be an ESTA or PLASA Member to post, receive, or respond to a New Customer Inquiry. Anyone may post a Questionable Customer Alert, but you must be an ESTA or PLASA Member to receive them.