Ad Counsel

The One-Stop Guide to Production Risks

While there’s no commercial production bible, there’s Ad Counsel—the industry’s first comprehensive insurance and risk management guide that brings easy-to-digest resources into the hands of independent commercial producers. Combining ProSight’s extensive media underwriting experience with insights from the Association of Independent Commercial Producers (AICP), Ad Counsel is a unique guide for experts in the field.

Who’s it for?

Independent commercial producers and production companies.

Why would you use it?

With directors calling for riskier stunts, sophisticated digital technology growing, and special effects capabilities creating more avenues for risk, producers are conducting business in an increasingly complex environment. Plus, the sheer value of the assets involved in a shoot has skyrocketed over the past decade. Under pressure to execute projects in shorter timeframes with fewer resources, producers are finding it hard to keep up with all the particulars—while the chances of mishap grow greater than ever. Ad Counsel to the rescue with indispensable insurance info to help keep a production safe.

  • Gain a better understating of insurance and risk management challenges encountered by today’s producer.
  • Easily identify the types of policies frequently utilized to insure commercial productions, what and how much coverage to buy and when, and the limitations of insurance.
  • Negotiate contracts like a pro and implement the industry’s best practices on how to create a safe work environment.
  • Proactively mitigate potential legal action, prevent claims, and run your businesses more effectively.

How do you get it?

We know that insurance and risk management aren’t always top of mind, so we’ve made this unique resource available for immediate download. It’s our way of providing customer value that goes above and beyond pure insurance coverage.

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